| QUANTUM DEVELOPMENT IN THE TRANSFORMING MUSIC INDUSTRY | 0 comments |
 20 Feb 2003 @ 18:24, by Raymond PowersI received a story today about the transformation of the music industry. Being an independent musician/producer, I have struggled with the personality apsects that want fame and fortune, knowing full well that the stress probably would have caused a self destruct and that my creative license might have been revoked by the marketeers. Starting from the ground up, my grassroots sort of approach has enabled me a huge sense of freedom as well as opportunities to explore a myraid of styles that have been incorporated into dance, theater, video, album, workshop settings. And...thank God/dess I have other revenue streams that feed my belly. The music industry has been like this large, looming, plodding authority figure that has total control of whether my music is heard or financially successful. I say this in past tense, because there is just a plethora of online advantages now for artists and because of this the music industry is transforming. This is a great article written Peter Spellman from the Berkely School of Music. I chose to create my own website, as well as have free downloads on an mp3.com site and CDbaby. Though I don't get a lot of traffic I love the serendipitous nature of the emails I receive. I've always appreciated passive marketing approaches rather than in your face, sellsell buybuy. Music is such a personal experience for the composer and listener and the internet has closed the gap so a relationship can exist between the two. Well, that's all for now. I'll continue this stream of thought at a later date. Peace Through Music, Support Your Local Musician and Farmer's Market |