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 5 Sep 2003 @ 09:49, by Raymond PowersFree Publicity for Misogyny By Kristen Kidder, PopMatters August 28, 2003 Although his $10,000 safaris were fake, the publicity generated by the "Hunting for Bambi" stories wasn't, and the controversy clearly boosted sales of the company's video. The hunts were, in fact, newsworthy, because the very possibility of their existence raises the issue of an increasingly violent consumer culture. But news organizations failed to get the real story: Why was it so easy for Michael Burdick to reach a captive audience for the offensive merchandise of Real Men Outdoor Productions, Inc.? And why were the media so quick to jump on the story, pillory it, and then refuse to acknowledge their own participation in producing and promoting the hoax? Now that would be a story worthy of the nightly news. Full Story |